
4 Email Marketing Trends for 2021
Let’s explore some of the most significant emerging trends in the world of email marketing and how they can keep your business converting on a high level throughout the age of COVID-19 and beyond.
Email marketing driven by high-performing mails, data and intelligent tactics to grow your lists.
Yes, absolutely. Email has an average open rate of 20-30%. Compare that to the 2% read rate in the case of social media and you understand the power of email marketing. More than that, according to Litmus, email marketing has an ROI of 380%. Are you getting €38 back for every euro invested?
Communicate one-on-one, when you want and on a large scale. Showcase a product someone just viewed on your website. And measure individual engagement without a problem. The possibilities of e-mail are extensive.
We play the game according to the rules of your recipients and value your reputation. How? By collecting opt-ins, making expectations clear and creating emails that comply with the rules of the art.
Email marketing is not separate from other digital marketing efforts. On the contrary, we place email within a broader content strategy. Moreover, we set goals and KPIs in advance.
Email marketing can only unfold its full power when we include marketing automation in the strategy. This allows you to send personalized messages to specific segments of your database in an automated way.
We don't buy email lists; we use SEO, paid media, in-store sign-up campaigns and other intelligent tactics to grow your database.
Before clicking the send button, we test your campaign in different email clients and check for deliverability issues.
I had the pleasure of working with Jenoff for 4 years at Dexville as my team lead, and we have been collaborating on several projects.
Jenoff is a dedicated, self-motivated, pragmatic and very capable T- shaped digital specialist. Always improving his skill set he is a great example for digital marketeers. Any employee would be lucky to have Jenoff as a manager.
Very good cooperation. Moreover, I am very satisfied with the result.
Let’s explore some of the most significant emerging trends in the world of email marketing and how they can keep your business converting on a high level throughout the age of COVID-19 and beyond.