Google’s update to its phrase match and broad match modifier promises to improve how we create our Google Ads campaigns. We explore whether this is really the case.
Increase Your online visibility
Stand out when people search
Google processes over 5 billion searches a day, a wealth of opportunities to reach your potential customers.
Pay only for relevant clicks
Google Ads (formerly known as Google Adwords) is the largest paid advertising network that enables businesses to run PPC (pay-per-click) campaigns. Google Ads offers extensive targeting options to effectively reach your potential customers and retarget those who are already familiar with your brand.
The recipe for successful Google Ads
As a freelance Google Ads expert We know what it means to scale the different channels within Google Ads to achieve your goals.
Focus on meaningful metrics
Anyone who dives into the Google Ads ocean quickly becomes overloaded with tons of beautiful (but meaningless) metrics. We understand which data deserves your attention.
Effective campaign structure
We create the simplest possible campaign and ad group structure. No different targeting layers on top of each other. The goal is to quickly discover what works for your organization.
In Google Ads, there are things that we check and optimize on a weekly basis and other things that only require a monthly check. One thing you can be sure of is that we closely monitor your campaigns and results and focus on the essentials.
You will regularly receive a report from us with attention to the most important data, a summary of optimisations carried out and recommendations for the near future.
I had the pleasure of working with Jenoff for 4 years at Dexville as my team lead, and we have been collaborating on several projects.
Jenoff is a dedicated, self-motivated, pragmatic and very capable T- shaped digital specialist. Always improving his skill set he is a great example for digital marketeers. Any employee would be lucky to have Jenoff as a manager.
Very good cooperation. Moreover, I am very satisfied with the result.
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Google Ads offers extensive targeting options to effectively reach your prospective customers and retarget those already familiar with your brand.