CXL Insitute: "Learn solid processes for analyzing landing pages, conducting appropriate research and applying the right optimization tactics. Topics include user psychology, some neuroscience, copy, design, information hierarchy and not least, qualitative and qualitative conversion research."
CXL Insitute: "Achieve Happier Customers and Increased Sales with User-Centric Marketing. Boost word of mouth recommendations. Generate significantly more leads. Move prospects through your sales funnel faster. Dramatically improve your conversion rate."
Google: "Demonstrate the ability to measure and optimize digital ad performance using Google’s measurement solutions. Certified users show they can understand the metrics that matter and can turn key insights into action to improve Google Ads performance and make an impact on their business."
Google: "Use Google Display to deliver results that get the most from your display advertising investment. Certified users demonstrate their ability to develop effective Display strategies and campaigns that achieve specific marketing goals."
Google: "Use and optimize Shopping ads. Certified users also demonstrate knowledge of how to create and optimize Shopping campaigns that maximize reach and conversions."
Google: "Showcase the ability to get results from YouTube and Google Video advertising solutions. Certified users demonstrate an understanding of how to tell effective stories on YouTube to reach potential customers along the entire purchase journey at scale."