My professional experience and career journey.

A summary of my work history, key roles, and professional achievements.

zzoom

Digital Marketing, Automation & AI Consultant

    Digital Performance Consultant

    • Provided strategic and executional support for multiple agencies and brands.
    • Served as Head of Digital at DexVille Agency.
    • Led digital strategy and performance operations across SEO, SEA, social, email and analytics.
    • Consulted at Empathy Lab on customer experience and marketing performance.
    • Delivered measurable ROI improvements through structured data and automation.
    • Acted as interim lead for digital growth projects.

    BossData (part of ZIGT)

    Managing Director

    • Leading the integration of BossData with ZIGT, aligning operations, culture, and processes.
    • Overseeing Finance and HR, and implementing a modern compensation framework.
    • Won an IAB Mixx Award with an AI-driven client case.
    • Leading agency strategy, client growth, and delivery quality.

    ZIGT Media

    Performance Director

    • Expanding the digital performance service line (SEO, SEA, social, analytics).
    • Developing the agency’s performance marketing strategy and operating model.
    • Strategically supported the BossData acquisition and integration.
    • Implementing advanced analytics and leading cross-channel growth initiatives.

    GroupM (part of WPP)

    Head of Search

    • Managed a 7-person team and built a Search Center of Excellence.
    • Led strategy, integrated SEO/SEA insights, and supported business development.

    Head of SEO

    • Managed SEO specialists and designed global enterprise strategies.

    Search Engine Marketing Consultant

    • Executed technical SEO, audits, optimization, and stakeholder training.

    deMens.nu

    Member of Staff | Research & Communication

    • Developed and executed communication and PR strategy.
    • Project-managed the organization’s new website and served as webmaster.