My professional experience and career journey.

A summary of my work history, key roles, and professional achievements.

Managing Director

BossData

Leading the agency in delivering high-end data and performance strategies. Responsible for operational management, business development, and strategic direction to help organizations organize their digital marketing smarter.

Performance Director

ZIGT

Headed the performance marketing department. Developed integrated performance strategies across SEO, SEA, and Social. Coached and expanded the digital team, ensuring the alignment of channels, data, and technology.

Freelance

zzoom

Provided interim digital marketing management and consultancy. Specialized in SEO audits, SEA restructuring, and digital strategy implementation for diverse clients. Focused on bringing structure and clarity to complex digital challenges.

SEO Consultant / Head of SEO / Head of Search

groupm (part of WPP)

Built and led the SEO department. Defined SEO strategies for major clients, integrated SEO with other media channels, and trained internal teams. Worked where strategy and execution meet to deliver measurable impact.

Member of Staff

Huis van de Mens

Supported organizational goals and community outreach programs, contributing to the mission of the organization.